WillowPoint System

On-time shipping SLAs, drawn loud enough to act on.

We design and build shipping SLA performance dashboards for UK freight, parcel, and forwarder teams who need carrier delay, dock dwell, and lane reliability in one readable view.

Container ship at a busy cargo terminal
Lane late? Show it.

What we deliver

A commissioned shipping SLA performance dashboard tailored to your carriers, depots, and cut-off rules — not a generic scoreboard.

SLA performance dashboard

Lane-level on-time views, exception queues, and weekly carrier scorecards built from your TMS and warehouse clocks.

Flagship detail

Carrier delay audit

A short engagement that maps where SLA clocks start, stop, and get disputed before any chart is drawn.

Audit scope

Monthly review pack

Recurring slides and charts for operations huddles covering missed docks, dwell spikes, and recovery actions.

Review pack

Built for yard boards and Monday stand-ups

Operators in Birmingham, Felixstowe-linked corridors, and regional parcel hubs use our shipping SLA dashboards to decide which carrier call happens first — not to decorate a wall screen.

  • On-time vs promised window by lane and service level
  • Dock dwell and trailer turnaround against agreed minutes
  • Exception lists sorted by customer impact, not chart colour
Browse the work gallery
Freight trucks lined up at a logistics yard

From the floor

“They rebuilt our Felixstowe inbound board so missed ETA windows finally sat above vanity averages. The first week we still argued about clock start times — that honesty helped.”

Priya N., network planning, Midlands forwarder

“The monthly pack cut our Friday spreadsheet ritual. Dwell charts now match what the yard supervisor already knew by sight.”

Owen R., depot lead, West Midlands parcel hub

Ready to brief a shipping SLA dashboard?

Tell us your carriers, cut-offs, and which clocks you trust. We reply within one working day.

Request a brief